More Views and Voices on Public Diplomacy
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The Washington Quarterly
Spring 2002 issue, published
by the Center for Strategic and International Studies and the
Massachusetts Institute of Technology
Full text of articles
available at http://www.twq.com/
.
Christopher Ross, Public Diplomacy Comes of Age
“Public Diplomacy Comes of Age” by Christopher Ross, the U.S. special coordinator for public diplomacy and public affairs at the Department of State, explains what this critical foreign policy tool is, how technology has changed it, and the new paradigm that the U.S. is considering to rebuild its capacity to conduct public diplomacy.
Lamis Andoni, Deeds Speak Louder than Words
In “Deeds Speak Louder than Words,” Lamis Andoni writes that employing Madison Avenue spin doctors can not ease resentment toward U.S. policies and actions, contending that U.S. policy in the Arab and Muslim world has been an utter failure. The author argues that public diplomacy can not change this perception; only changing policies can.
Antony J. Blinken, Winning the War of Ideas
In “Winning the War of Ideas” by Antony J. Blinken, he writes that if the U.S. loses the war of ideas, U.S. success in Afghanistan will count for little. He contends that many currents of anti-Americanism develop not because the U.S. is misguided, but because it is misunderstood. He presents a 12-point plan to help bridge the perception gap.
Edward Kaufman, A Broadcasting Strategy to Win Media Wars
“A Broadcasting Strategy
to Win Media Wars” by Edward Kaufman, raises the question of
how does one win media wars? Kaufman is a member of the
Broadcasting Board of Governors, the organization that took over
the supervision of the Voice of America and grants provided to
other U.S. Government financed international broadcasters when
USIA was abolished. He proposes seven pillars of a strategy
to make international broadcasting more effective.
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Foreign Affairs
March/April 2002 issue, published by The Council on Foreign Relations
David Hoffman, Beyond Public Diplomacy
The March/April 2002 issue of
Foreign Affairs contains an essay entitled “Beyond Public
Diplomacy” by David Hoffman, President of Internews Network,
who contends that the United States is losing the propaganda war
to a terrorist in hiding. Discussing what he calls “the
virulent anti-Americanism of government-supported media, mullahs,
and madrassas (Islamic schools), he says that the U.S.
Government “must take on the more important job of
supporting indigenous open media, democracy, and civil
society in the Muslim world.”
He adds:
“...though many Muslims disagree with U.S. foreign policy,
particularly toward the Middle East, they yearn for freedom of
speech and access to information.” He contends that
helping those societies to modernize and improve their local media
would be far more effective than conventional U.S. Government
radio and television programs aimed at Middle East audiences from
abroad.
(This was one of the approaches used when USIA
existed before public diplomacy was downgraded by the U.S.
Government. And as Hoffman notes, “Once the stepchild
of diplomats, public diplomacy has only recently taken its
rightful place at the table of national security.”)
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Foreign Service Journal
April 2002 issue, published by American Foreign Service Association
How The War Is Selling: Foreign Journalists Look at U.S. Public Diplomacy
“How The War Is Selling:
Foreign Journalists Look at U.S. Public Diplomacy” is the
theme of the April 2002 issue of the Foreign Service Journal.
Seven articles in this issue present varied views of public
diplomacy as applicable to the current “war on terrorism.”
NOTE: Excerpts and comments about articles and
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and do not necessarily reflect agreement or disagreement with
those views on the part of the USIA Alumni Association and the
Public Diplomacy Council.
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