How to Reinvigorate U.S. Public Diplomacy

Stephen Johnson and
Helle Dale

The United States government is losing its voice before foreign audiences and needs to get it back. The U.S. Information Agency (USIA) and international broadcasting efforts such as the Voice of America (VOA)--influential in articulating U.S. positions and providing a basis for cross-cultural understanding for the past 50 years--have been neglected since the end of the Cold War. While most Americans may not know the term public diplomacy, the events of September 11 have made them aware that Uncle Sam's global image is in serious trouble.

To reverse America's declining image abroad, both public diplomacy and related international broadcasting agencies need a clear chain of command as well as adequate personnel and financial resources. In addition, public diplomacy programs that once helped nurture positive long-term relations with foreign publics and opinion leaders must be restored.

Full report text: Heritage Foundation Backgrounder #1645