Advocacy

Advocacy — effectively making the case for public diplomacy in legislative, policy, and public circles — is central to our work.  The advocacy toolkit provided here is intended to assist PDCA members who wish to engage with officials in the federal government or their own states and communities.


Our approach to advocacy
Successful advocacy is based on relationships. When we need advice about a new tax accountant, a plumber, or a better way to roast a chicken, we most often turn to a trusted relative, friend, or neighbor.
Policy makers in Congressional offices and federal agencies work the same way.  They get plenty of unsolicited policy suggestions, but like the rest of us, they most value and pay attention to input from people they know and trust.

Advocating with your congressional representatives
Congress is a great example of this phenomenon.  When you ask a Member of Congress to provide support for your preferred outcome, you are asking them to invest a bit of their political capital.  Are they likely to make that investment for a stranger?  Probably not. 
An effective advocate needs to build a relationship with a Congressional office.  And being a constituent helps. 
If you are advocating about an aspect of public diplomacy, the Congressional staffer you need to know is your Member’s foreign affairs legislative assistant (LA).
It is easy to identify these staffers.  Just call the Washington office of your Representative or Senator, and ask to speak with the foreign affairs LA.  You’ll likely be asked to identify yourself and to describe why you are calling, and you’ll then get to talk with the LA or his/her voice mail.
You can find contact details for House and Senate offices through the links below:

You can also find the phone numbers of individual offices on individual Member websites.  Or you can call the U.S. Capitol switchboards to be connected with Senate and House offices:

  • House switchboard:  202-225-3121  |  Senate switchboard:  202-224-3121

 
Here are contact details for the committees that focus on foreign affairs and public diplomacy:  

 
Once you get the office on the phone, make note of the LA’s name, because having the name will give you the email address in most cases.  Here are hypothetical addresses for illustration:

  • House email convention: FIRSTNAME.LASTNAME@mail.house.gov
  • Senate email convention : FIRSTNAME_LASTNAME@vanhollen.senate.gov

There will be a few cases where staffers will customize their names in the email address, but in most cases, these formulae will work. You can also confirm the email address with the staffer or the receptionist.

When you reach out to a House or Senate staffer, make sure you have something substantive to discuss.  Staffers are exceptionally busy and may not find value in a ‘getting to know you’ conversation.  But if you have an issue to address, they’ll listen.  And, in an initial call, it’s helpful to work in some relevant personal questions for the staffer –

  • Are you from the state/district?
  • How did you happen to get the foreign affairs portfolio (international relations major, study abroad, other overseas experience)?

This kind of detail can help you connect with a staffer’s personal experiences and interests and help to build a relationship. 

All the foregoing comes with a caveat — most Hill staffers are young, talented, and upwardly mobile.  Job turnover is continual, and as you start down the advocacy path, know that you are likely to find yourself meeting a new foreign affairs LA in your Member’s office every 18 months or so.
 
Writing to your representative
Use the link below to access the ‘Find Your Representative’ section of the House website

This link is useful even if you know your Member, because it takes you to an online form into which you can paste or compose your letter.

Please note that e-mail (not postal) is the best way to write to Congressional offices.  Since the anthrax scare, postal mail to Congress has been irradiated, which dramatically slows down delivery.

Congressional offices much prefer e-mail, because it allows them to better manage and understand their correspondence.  They can sort messages by issue, more easily measure popular sentiment on particular topics, and exclude mail from outside their state or district.
 
Leveraging the media
Short pieces in local media that are relevant to your issue can inform and persuade legislative staff and others.  The PDCA Facebook page shares media stories and opinions.  

If you’re on Facebook, make sure to like The PDCA so that updates will appear on your feed.

You can also write a letter to the editor of your local paper on your issue – great if it gets printed, but if not, you can still send it to a Hill staff contact to amplify your message — Here’s a letter I submitted to The Daily Bugle on the issue. 

And if it’s hard to break into print in your media market, you could write and post a piece on the PDCA blog.  That will give you a permanent link that you can forward.  To submit an article, write to editor@publicdiplomacy.org.
 
Advocacy and the Council’s nonprofit status
Advocacy is consistent with the Council’s 501c (3) status.  Under IRS definitions, as long as a nonprofit is not advocating for or against a specific piece of legislation, or rallying grassroots support for its desired outcome, it is not lobbying. Nonprofits may not endorse candidates.  But as long as nonprofits are educating policy makers without pursuing specific legislative outcomes, they are in compliance with IRS standards.


Additional Readings and Reference Sources
For information on budgets and programs across U.S. public diplomacy and the U.S. Agency for Global Media,
see the Comprehensive Annual Report from the U.S. Advisory Commission for Public Diplomacy,
available at https://www.state.gov/reports-u-s-advisory-commission-on-public-diplomacy/

 
To find facts, figures and stories about how U.S. public diplomacy connects with local audiences around the world,
see Fact Sheet on Public Diplomacy Field Operations

 
For background on U.S. exchanges and cultural programs
Key Topics on State Department Educational and Cultural Affairs
https://www.state.gov/key-topics-bureau-of-educational-and-cultural-affairs/
 
For information about State Department external partners for exchanges
Alliance for International Exchange
http://www.alliance-exchange.org/

  
10 tips for making the perfect pitch (about anything)
https://www.usatoday.com/story/money/business/2014/01/12/10-tips-for-making-the-perfect-pitch-cnbc/4396281/

A calculator for the economic impact of arts and culture organizations
https://www.americansforthearts.org/sites/default/files/aepiv_calculator/calculator.html

IIE Open Doors data, including numbers of international students sorted by country and region, and economic impact of international students:
https://opendoorsdata.org

NAFSA: Association of International Educators tool for determining economic value of international students by state and Congressional district:  https://www.nafsa.org/isev/reports/state

Article by Dr. Sherry Mueller, PDCA Co-President, on using advocacy to shape public policy, with a case study
Fletcher Forum of World Affairs, The Art of Advocacy, by Sherry Lee Mueller